Correct Pioneer's Research

When Pioneer gets something wrong

Pioneer researches the open web, and the open web is messy. Two people share a name, a company has a lookalike, an old profile photo lingers on a directory site. Most of what Pioneer finds is right, but when something isn't, you shouldn't have to live with it or fix it by hand.

Every researched value on a lead can be flagged as wrong, directly where you see it. By the end of this page you'll know both tools: the fix for a wrong value and the targeted search for a missing one.

Marking a value inaccurate

1. Hover over the value, and a small trash icon appears next to it
2. Click it, then confirm Redo?
3. That's it

Three things happen the moment you confirm:

• The wrong value is cleared. It disappears from the lead immediately.
• Pioneer remembers what you rejected. That exact value is blocked for this lead, permanently. Re-research will never bring it back.
• A targeted re-research starts. Pioneer goes looking for a correct replacement for just that field, not the whole lead.

You'll see the field fill back in when the re-research finishes. If Pioneer can't find a trustworthy replacement, the field stays empty: an honest blank beats a confident mistake.

What you can mark

Person details, every researched field on a person:

• Photo
• Email address
• Phone number
• LinkedIn profile
• X (Twitter) profile
• Personal website
• About / bio
• Recent news

Property values, any custom property Pioneer extracted (deal size, tech stack, funding stage, whatever you've defined). Marking a property value inaccurate works the same way: the value clears, the rejection is remembered, and Pioneer re-researches that property with the wrong answer excluded.

Missing, not wrong?

Marking is for values Pioneer got wrong. When a value is simply missing, a field that came back not found, there's a lighter tool: hover over the empty field and a small search icon appears. Click it and confirm Search?, and Pioneer runs another research pass that chases just that field, without clearing or redoing anything else on the lead. It works on person fields and property values alike.

In short: wrong value → trash icon (clears it, blocks it from returning, re-researches). Missing value → search icon (just searches harder).

Why this beats editing by hand

You can just note the correct value elsewhere and move on, but marking teaches Pioneer something durable:

• The mistake can't recur. Re-enriching the lead later (or refreshing properties) will never re-store a rejected value. Hand-corrections don't have that guarantee: the next research pass could overwrite them.
• The replacement is researched, not guessed. Pioneer re-verifies from sources, so the new value comes with the same evidence trail as everything else on the lead.
• It compounds. Rejections make Pioneer more careful about the same trap. For example, an email at a different company's domain won't be attached to your lead's contact again.

Common cases

Wrong email. The classic case is a same-named person at a different company. Mark it: the address is blocked for this lead and Pioneer re-searches with the company context enforced. Email verification badges (✓ / ? / ✗) tell you about deliverability, but only you can spot "right person, wrong company", which is exactly what marking is for.

Wrong photo. Profile photos come from public sources and occasionally match the wrong person. Mark it and a corrected photo is re-targeted specifically.

Wrong social profile. A LinkedIn or X link pointing at a namesake. Mark it; the bad URL can't return.

Stale or wrong property value. A "team size" from an old article, a mis-read funding stage. Mark the value rather than ignoring it: your board sorts and filters on properties, so one wrong value can hide a good lead.

What marking is not for

• A lead that's entirely the wrong company or person. Reject the lead itself from the board instead; that's feedback on targeting, not on one field.
• A value that's correct but unwanted. If the data is right but the criterion or property is wrong, edit those in the Preferences column. See Refine Your Pipeline.

Next steps

• Find the Right People: how person research works
• Refine Your Pipeline: teaching Pioneer at the targeting level
• Troubleshooting & FAQ: quick answers to common issues

Need help?

If you have questions, reach out to us at support@pioneerclimate.com